360Sports are the new naming rights partner of the Malta Premier in what is the largest ever private sponsorship in Maltese sports.
The deal, together with the league’s new emblem having the Maltese falcon at its centre, were unveiled to the media on Friday.
The sponsorship is for a three-year period and demonstrates 360Sports’ confidence in the new Malta Premier, which it chose to make its international debut for its upcoming fan engagement services.
Commenting on the deal, Premier League Limited Chairman, Alan Abela said that with this and other deals, the revenue sponsorship in the 360Sports Malta Premier now totals around €1 million for this period, an 800% increase.
“This is a vote of confidence by the business community in the new attitude, leadership and format of the league. The force behind making the 360Sports Malta Premier register a surplus from its first edition is Malta Premier League Chairman Joseph Muscat who worked hard to generate this unprecedented international and national commercial interest in Maltese football,” said Mr Abela.
Franz Josef Cauchi Director of 360Sports Malta said “We are honoured to become the title partner of the country’s elite football competition, a league with an iconic history and a passionate fan base. Our CEO, Nasib Piriyev had the vision to make Malta the home for 360Sports internationally, and we feel this sponsorship aligns perfectly with our mission to enhance sports entertainment and fan engagement globally. We look forward to working closely with the Malta Premier League and the participating clubs to bring new and exciting experiences to the fans.”
Cauchi added: “Our fan engagement platform enhances the football experience through content, social interactions, gaming and sports data. This partnership will elevate how fans connect with the game and will drive the Malta Premier to new heights in digital engagement. We look forward to making a significant impact in the Maltese sports community.”
360Sports consists of five product verticals in one SuperApp making it the ultimate digital companion for any sports fan:
- WATCH – 360Studio – Original localised content, latest news, podcasts and radio
- SHARE – 360Fans – Social media, live broadcasts, creator network
- PLAY – 360Games – Fantasy, index games, e-sports
- BET – 360Scores – Stats, data, tips, odds
- ENGAGE – 360Money – Fully integrated payment solution for users and merchants
Meanwhile the logo of 360Sports has been incorporated into the new Malta Premier emblem, which was selected following a public call and adapted accordingly. In another first, the emblem, which has the Maltese falcon at its centre, will now be worn on the sleeve of every team competing in the league.
The 2024/25 season will be the first organised by Premier League Limited, a joint venture between the Malta Premier League and the Malta Football Association. It will present a new Latin American style Opening and Closing rounds format, with playoffs and finals. The upcoming competition is being considered as a transition season, with more innovations in the offing.
The fixtures for the 360Sports Malta Premier Opening Round will be drawn on Wednesday.